How One Campaign is Tackling the Lack of Diversity in Gaming

The gaming industry has many things to offer to society. Entertainment, more job opportunities, exposure to new and different stories, and for some, a way to escape. What the gaming industry lacks, however, is diversity and inclusion. 

Nigel Twumasi, is the co-founder of mayamada  (UK manga brand covering comics, gaming and youth engagement), and an integral part of the Do I Look Like a Gamer? Campaign. 

His campaign is dedicated to showing young people what types of opportunities this sector holds. He and his team are dedicated to showing  that there are people in the industry who look just like them. This brings a new generation to the play and with it, more diversity. 

Nigel had an idea for the campaign prior to the pandemic. His  idea was born when, while talking with someone, he  explained his Manga business that also deals with video games – to his dismay, he was met with judgement and asked “aren’t gamers bums?”. Thinking it was a joke, he explained his role and what his business does, but it quickly became clear the person  weren’t joking.

He realised that although he operates in spaces where his profession is accepted and even coveted, to the average person, it’s not always perceived as a “proper job”.  The name of the campaign was inspired by interactions like this, where people are constantly told that they “don’t look like gamers”.  

Along with this perceptual issue, there is also a need for increased diversity within the industry – this includes not only game characters but also content creation, and the jobs available within the industry. 

Credits: Mayamada

Diversity can be improved in the gaming industry

“To its credit,” Nigel says “the gaming industry recognises the issue of diversity.” Though the industry is aware of the shortcomings, there are still many areas  that can be improved. Nigel believes the topic of diversity should not only be addressed at the level of in-game characters, but within the industry as a whole. 

As in many other sectors, women of colour are the least represented in the gaming industry. Not just in terms of game characters, but within the  industry itself – from content creators and  game creators, to gamers themselves.  An easy way to start the conversation, and bring  minorities to the industry, is to show them the opportunities that exist within it. 

While many companies exclusively hire what they define as highly skilled staff – who tend to be white males from a financially secure background who  were exposed to the industry from a young age, Nigel believes not everybody is conscious of the fact that they can have a career within the gaming industry. 

“A key part of growing that diversity is letting younger people know that they can actually work in games and that there is a path for them to follow,” says Nigel. That is why the “Do I Look Like a Gamer?” campaign is focussed on exposing young people to the industry, and showcasing the potential career opportunities within it – hiring more diverse youth will help close the gap of minority representation. 

Working to closing the gap

The team at “Do I Look Like a Gamer?” is working hard towards their goal of having an inclusive industry with equal opportunities for all – with a strong focus on young people, along with bringing together people from different walks of life, to discuss transformation and the exciting opportunities the gaming industry can offer them. 

According to Nigel, one of the goals is to showcase an industry whereby anyone can envision themselves working. They are working towards introducing different key players in the sector so that young people can meet them, people who resonate with them.

Not only does it show the young people who are not represented presently that they can work within the industry, but it also illustrates the various opportunities the industry can offer.

“Do I Look Like a Gamer?” achieves this by hosting events where young people can develop the right skill set to find work within the gaming industry. Further to this they also offer work experience where possible. 

Credit: Mayamada

Hopes for the future of gaming

Nigel hopes to see more diverse games, not just in the characters they portray, but also in the stories being told. In his opinion, this can only be achieved through a more diverse industry.

“By having a more diverse workforce, you’re getting more perspective, and a variety of different characters. The same goes for stories. It’s like putting yourself in someone else’s shoes and experiencing their journey,” explains Nigel. 

Being able to experience a story from a different point of view brings more excitement to the industry. “When you have enough of the same people with the same perspective making the same games, eventually it gets old.” New stories bring to light new ideas and new interactions. 

Being able to create games is a highly specialised talent. Becoming a developer involves many years of studying, to learn how to program and animate. Nigel envisions a future where the creation of games is accessible to the general public, opening doors to many new perspectives and exciting stories.

The “Do I Look Like a Gamer?” campaign has a positive approach by exposing young people to the possible careers they can pursue – have a look at what they are all about, their exciting goals, and maybe you can attend one of the upcoming events. 

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